Commercial · Agent 04

OTA & Competitive Live Analysis

AI market scan, OTA pricing, competitor intelligence, campaign recommendations and content actions.

Suggested

OTA

Room

Comp-set

Segment

Source

OTA Revenue · 30d

฿18.4M

▲ 6.2% vs LY42% of room revenue

OTA Booking Share

58%

▼ 2.1% vs LYDirect 28% · Target 35%

Market Rate Index

92idx

▼ 3.2% vs LYBelow comp-set median

Booking.com Rank

#12

▲ 2.0% vs LY↑ 2 vs last scan · /542

Agoda Rank

▲ 2.0% vs LY↑ 2 · Insider live

Parity Violations

▼ 20.0% vs LYRisk ฿420k · Urgent

Review Score

4.7

▲ 1.4% vs LYComp-set median 4.6

Market Opportunity

฿2.4M

▲ 9.6% vs LY14d capturable · High prio

Next 14 Days · Our Rate vs Comp-set (฿)

Top 5 Urgent Alerts

Booking.com BAR underpriced vs Shangri-LaUrgent
Lift +5% · +฿340k 14d
MakeMyTrip undercut on Deluxe KingUrgent
Parity gap ฿240 · File claim
Compression Jun 12-14 — Indian weddingWatch
Increase rate +8% all OTAs
Google Hotel Ads rank ↓3 to #22Watch
Bid +15% · CPC under-priced
12 Tripadvisor reviews awaiting replyWatch
Reputation velocity at risk

Agoda

↑ 6.4%

฿4.2M

Revenue last 30 days

Booking.com

↓ 1.8%

฿5.1M

Revenue last 30 days

Expedia

↓ 4.2%

฿2.8M

Revenue last 30 days

Trip.com

↑ 8.1%

฿3.1M

Revenue last 30 days

Traveloka

↓ 2.5%

฿1.6M

Revenue last 30 days

Google Hotel Ads

↓ 6.8%

฿1.6M

Revenue last 30 days

Neopetal AI InsightAI Executive Summary: Siam Paradise sits at rate index 92 vs the Riverside 5★ comp-set, leaving ~฿2.4M capturable over the next 14 days. Booking.com and Agoda visibility recovered (+2 ranks each) thanks to the Insider Deal, but Google Hotel Ads dropped to #22 due to under-bidding. 5 parity violations (mostly MakeMyTrip undercuts on Deluxe King) put ~฿420k at risk. Reviews remain a strength (4.7 vs 4.6 comp median). Next action: lift Booking.com BAR +5%, file MakeMyTrip parity claim, launch the Direct Booking Burst campaign (฿180k → ROAS 3.0).

Thai contextRiverside 5★ comp-set is pricing 5–7% above CBD due to Indian wedding season and the long-weekend calendar (Visakha Bucha, Jun 1). Capella and Mandarin Oriental anchor the premium ceiling; Avani+ and Chatrium pull the floor with promotions.