OTA · Sub-agent
Generate Campaign Plan
AI-generated campaign mix across paid, OTA and direct channels — with budget, offer and ROAS forecast.
Total budget
฿805k
6 campaigns
Forecast revenue
฿4.4M
▲ 9.2% vs LY
Blended ROAS
5.2x
▲ 4.1% vs LYvs 4.8x LY
Incremental bookings
487
Next 60 days
Recommended campaigns
Direct Booking Burst
High Market
Domestic TH
Channel
Google + Meta + LINE
Offer
Free upgrade + late checkout
Budget
฿180k
Revenue
฿540k
ROAS
3x
Agoda Tactical Push
High Market
SEA
Channel
Agoda Promotion
Offer
Insider 12% + breakfast
Budget
฿75k
Revenue
฿318k
ROAS
4.2x
India Wedding Season
High Market
India
Channel
Meta + Trade
Offer
Group 20% + venue credit
Budget
฿220k
Revenue
฿1820k
ROAS
8.3x
GCC Family Escape
Medium Market
GCC
Channel
Google + Booking Sponsored
Offer
Connecting rooms + kids free
Budget
฿150k
Revenue
฿940k
ROAS
6.3x
China Rebound
Medium Market
China
Channel
Trip.com + WeChat
Offer
Trip Coins 10% + welcome tea
Budget
฿120k
Revenue
฿612k
ROAS
5.1x
TikTok Awareness
Low Market
TH + SEA
Channel
TikTok Ads
Offer
Sunset cocktail + 15%
Budget
฿60k
Revenue
฿130k
ROAS
2.2x
Budget split by channel (฿k)
Neopetal AI InsightPlan logic: 35% of budget goes to direct (highest margin), 25% to OTA tactical (compression weeks), 25% to high-value source markets (India wedding, GCC families), and 15% to awareness on TikTok + KOL for refill. Expected blended ROAS of 5.2x — above LY benchmark of 4.8x.