Leadership · GM Monthly Agent
GM Monthly Agent
Monthly P&L, forecast and strategy control room — actual vs budget, source-market replacement, labour flex and cash visibility for Siam Paradise (248 keys · THB).
Revenue (May)
฿34.64M
▲ 7.0% vs LYBud ฿36.70M · -5.6%
GOP
฿15.20M
▼ 16.0% vs LYBud ฿18.10M
GOP %
43.9%
▼ 2.1% vs LYBud 49.3% · LY 45.6%
Occupancy
71%
▲ 1.4% vs LYBud 75% · LY 69%
RevPAR
฿3,140
▲ 5.6% vs LYBud ฿3,420
Forecast Jun
฿36.20M
▲ 4.5% vs LY+THB 1.56M vs May
Cash on hand
฿86.4M
▼ 2.1% vs LYRunway 4.8 months
Payroll % rev
31.7%
▲ 1.8% vs LYBud 28.4%
OTA share
52%
▲ 1.4% vs LYCap 50%
Direct share
18%
▼ 0.3% vs LYTarget 22%
12-month Revenue · Actual / Budget / Forecast (THB M)
Revenue Bridge · May → Jun Forecast (THB M)
Monthly P&L Pack · May 2026 (THB)
| Line | Actual | Budget | vs Budget | LY | vs LY |
|---|---|---|---|---|---|
| Rooms revenue | 24,180,000 | 25,900,000 | -6.6% | 22,700,000 | +6.5% |
| F&B revenue | 8,640,000 | 9,100,000 | -5.1% | 8,120,000 | +6.4% |
| Spa & Other | 1,820,000 | 1,700,000 | +7.1% | 1,560,000 | +16.7% |
| Total Revenue | 34,640,000 | 36,700,000 | -5.6% | 32,380,000 | +7.0% |
| Payroll & related | 10,980,000 | 10,400,000 | +5.6% | 9,640,000 | +13.9% |
| Other operating cost | 8,460,000 | 8,200,000 | +3.2% | 7,980,000 | +6.0% |
| Total Operating Cost | 19,440,000 | 18,600,000 | +4.5% | 17,620,000 | +10.3% |
| GOP | 15,200,000 | 18,100,000 | -16.0% | 14,760,000 | +3.0% |
Source-market replacement · 90-day shift (%)
Thai contextChina softness (-7pp) offset by India (+7pp) and GCC (+4pp). Wedding-driven demand is replacing leisure FIT.
Guest Reputation
Google
312 reviews · 30d
4.6
▲ 0.1 vs prev
Booking.com
588 reviews · 30d
8.7
▲ 0.2 vs prev
Agoda
412 reviews · 30d
8.5
▼ 0.1 vs prev
Tripadvisor
188 reviews · 30d
4.4
— 0.0 vs prev
Neopetal AI Insight
GOP −16% vs budget — payroll the main drag
GOP THB 15.2M vs 18.1M budget (−16%). Payroll +5.6% over budget on banquet OT and breakfast cover.
ActionApprove flex-labour plan, freeze 6 open FTE, redirect to contractor pool for Jun–Aug peak.
Impact +THB 1.6M/qtrOwner HR + FinanceConf 91%
Neopetal AI Insight
Source-market replacement on track
India share 12% → 19% in 90 days, GCC 7% → 11%. Offsets China softness 21% → 14%.
ActionLock H2 India wedding plan (12 events, THB 28M pipeline). Open Mumbai trade visit Sept.
Impact +THB 4.2M/qtrOwner DOSMConf 86%
Neopetal AI Insight
OTA dependency at 52% — above 50% cap
OTA mix up 1.4pp month-on-month while Direct flat at 18%.
ActionClose Booking.com mobile-only deal; relaunch direct loyalty offer with free F&B credit.
Impact Margin +1.4ppOwner RevenueConf 79%
Strategic Action Plan · Next Month / Quarter
| Action | Owner | Expected impact | Risk | Due | Status |
|---|---|---|---|---|---|
| Replace China softness with India + GCC weddings | DOSM · Lalita | +THB 4.2M/qtr | Med | Q3 plan | In progress |
| Lift Direct share from 18% → 22% | Marketing · Anu | +THB 2.1M/qtr | Low | 60 days | Open |
| Cap OTA dependency at 50% — close mobile-only deals | Revenue · Pim | Margin +1.4pp | Low | Jun cycle | In progress |
| Flex labour: shift 12 FTE → contractor pool | HR · Siriporn | −THB 1.6M/qtr | Med | Q3 | Open |
| MICE pipeline 2H — embassy + corporate kickoff | Sales · Boon | +THB 6.8M/qtr | High | 30 days | Open |
| Cash: tighten DSO 38 → 30 days | Finance · Mei | +THB 9M liquidity | Low | Q3 | Closed |
Owner Report inputs
GOP variance narrative, source-market replacement story, labour flex plan and cash forecast pushed to the Owner Report pack.
Next month forecast
Jun forecast THB 36.2M (+4.5%). Occ 74% · ADR ฿4,720. GOP recovery to 47% requires labour flex approval this week.
Top risks
China FIT decay · OTA cap breach · payroll drift · MICE H2 pipeline gap. All tracked in the strategic action plan above.