Leadership · GM Weekly Agent

GM Weekly Agent

Weekly operational & commercial control tower — 7/14/30-day pickup, weak dates, OTA alerts, Sales & MICE follow-ups, cash and labour.

Suggested

Occupancy (week)

79%

▼ 3.2% vs LY

ADR

฿4,720

▼ 5.8% vs LY

RevPAR

฿3,729

▼ 8.9% vs LY

GOP %

38.2%

▼ 4.1% vs LY

12-month Occupancy & ADR · Solitaire vs Last Year

Top 5 Wins · Week 21

MICE win: HSBC APAC offsite 3-7 Jun (THB 4.2M revenue, 88 room-nights)
Direct booking share up to 14% (+2pp WoW) from new Google PMax campaign
Spa upsell rate hit 24% via concierge chatbot (target 18%)
Tripadvisor score 4.6 → 4.7 after F&B service training
Energy retrofit: chiller upgrade saving THB 180k/mo confirmed

Top 5 Risks · Week 21

Group cancellation: India wedding party (52 rms) — softening Jun pickup
Housekeeping OT trending +28% YoY; Sat ratio 9.9 rms/attendant
Booking.com commission renegotiation stalled (still 18%)
PM2.5 advisory likely Jun 8-12; rooftop bar bookings at risk
Songkran 2027 falls mid-week — early forecast shows -6pp occ vs '26

Action Register

Action	Owner	Due	Status
Renegotiate Booking.com commission to 16%	DOSM · Lalita	Jun 07	In progress
Re-roster HK to cut Sat OT by 30%	Exec HK · Manop	Jun 01	Open
Launch India wedding microsite (Hindi)	Marketing · Anu	Jun 10	In progress
Sign 2026 chiller maintenance contract	CE · Boon	Jun 15	Open
Confirm HSBC offsite F&B menu	F&B · Chef Anan	May 28	Closed

Forecast · Booking & Revenue (next 8 weeks)

OTB vs AI forecast

AI forecast adds +฿38M over 8 weeks vs current OTB — closing the gap requires India/GCC pickup and price-fence release on W26–W29.

Marketing · Spend, Conversion & Plan

MTD vs next-month plan

Spend MTD฿1.65M

Blended CPA฿412

ROAS6.8x

Conv. rate3.5%

Next-month plan฿1.79M

Shift ฿120k from OTA Ads → LINE & Google brand (CPA gap −38%).

Cash Flash

Cash balance

฿84.2M

▲ ฿3.6M vs LW

Runway

138d

at current burn

Inflow / Outflow (wk)

+฿22.1M / −฿18.5M

AR / AP

฿31.4M / ฿24.8M

Next 30 days: ฿19.2M outflow (payroll + Booking.com commission). Cover by AR follow-up on 3 corporate accounts.

Employee Flash

Headcount

312

+14 vs target

Overtime (hrs)

412

-8% vs LW

Absenteeism

3.2%

Open reqs / Turnover YTD

7 · 11.4%

Engagement pulse 4.1/5. Flex roster proposal cuts OT another −12% without service impact.

Neopetal AI InsightGM talking points: lead with the HSBC win, then frame the RevPAR shortfall (−8.9%) against peer set (−6.1% Bangkok upper-upscale per STR). Push the Booking.com renegotiation as the highest-ROI action this quarter.

Thai contextCalendar alerts: Visakha Bucha (Jun 1) — alcohol service curfew impacts rooftop bar revenue. PM2.5 forecast 95–125 µg/m³ Jun 8–12 — pre-position air purifiers in suites; consider proactive guest messaging on LINE.