Commercial · Agent 02b · Occupancy Intelligence

Occupancy

Occupancy %, room-night demand, room-type mix, LOS, and gap-to-plan analysis for Siam Paradise (248 keys · Asia/Bangkok · THB).

Approved

Date

Room

Channel

Segment

Market

Date window: Next 30 days (30d) · Room All · Channel All

Occupancy MTD

66%

▼ 9.0% vs LYTarget 78% · LY 72%

In-House Today

176rms

▲ 2.4% vs LYOcc 71% · Arr 48 · Dep 41

Forecast Occupancy 30D

62%

▼ 12.4% vs LYGap -16 pp vs target

Rooms Sold MTD

1,964

▼ 7.1% vs LY1,964 room-nights · LY 5,420

Avg Length of Stay

2.8n

▲ 0.3% vs LYHighest: MICE 3.6n

Gap to Target

1,190rn

▼ 23.8% vs LYTarget 78% · Fcst 62%

Occupancy: Actual · Confirmed · Forecast · Target — Monthly

Solid bars = realised + on-the-books; orange line = forecast incl. unconverted pickup; dashed area = target.

Room-Night Gap to Target · 30 days

Target rn

5,803

Confirmed rn

3,274

Forecast rn

4,613

Remaining

1,190

Confirmed vs Target56%

Forecast vs Target79%

Gap

-20.5%

Estimated revenue at risk

฿5.24M

Risk

Day-of-Week Shape

MonWeekday
64%
TueWeekday
62%
WedWeekday
68%
ThuWeekday
74%
FriWeekend
88%
SatWeekend
94%
SunWeekend
76%

Best day

Sat 94%

Weakest day

Tue 62%

Weekend premium

+22 pp

Mid-week alert

-13 pp

Strong weekend demand — protect inventory.

Mid-week needs corporate or OTA push.

Sunday pickup tracking 6 pp below target.

Room Type Performance

Sized for 248 keys

Type	Keys	Occ %	Sold	ADR (฿)	RevPAR (฿)	Fcst Occ	Gap	Recommended action
Standard	48	72%	1,042	3,450	2,484	70%	-8 pp	Push OTA promotion
Deluxe	72	71%	1,561	4,200	2,982	73%	-7 pp	Open more availability
Premier	44	68%	912	5,400	3,672	66%	-12 pp	Push direct campaign
Club	32	62%	608	7,200	4,464	60%	-15 pp	Create room upgrade offer
Suite	22	54%	365	11,800	6,372	56%	-14 pp	Target corporate sales
Pool Villa	8	48%	118	22,000	10,560	52%	-13 pp	Hold allocation
MICE Block	14	58%	245	3,800	2,204	70%	-10 pp	Target MICE groups
Long Stay	8	81%	201	2,900	2,349	84%	+4 pp	Hold allocation

Compression Dates · Protect & Price-up

Date	Fcst	OTB	Left	Event	Restriction	Price	Conf	Status
Jun 16 · Mon	96%	78%	11	ASEAN Summit	Min 2-night LOS	+THB 600 BAR	92%	Suggested
Jun 17 · Tue	98%	82%	5	ASEAN Summit	Close discount channels	+THB 750 BAR	94%	Suggested
Jun 18 · Wed	95%	74%	13	ASEAN Summit	Close low-margin OTA	+THB 500 BAR	88%	Suggested
Jul 04 · Fri	93%	70%	18	US Independence	Hold inventory for direct	+THB 400 BAR	84%	Approved
Jul 26 · Sat	97%	84%	7	School holidays	Min 2-night LOS	+THB 650 BAR	91%	Suggested
Aug 12 · Tue	94%	65%	14	Mother's Day TH	Hold inventory for corporate	+THB 450 BAR	86%	Suggested

Low-Demand Dates · Stimulate & Fill

Date	Tgt	Fcst	Gap	Need rn	Action	Channel	Impact	Status
Jun 24 · Tue	78%	52%	-26 pp	64	Launch direct booking campaign	Direct + WhatsApp	+8 pp	Suggested
Jun 25 · Wed	78%	49%	-29 pp	72	Target corporate accounts	Corporate	+11 pp	Suggested
Jul 09 · Wed	78%	54%	-24 pp	60	Push OTA promotion	Agoda + Trip.com	+9 pp	Suggested
Jul 16 · Wed	78%	51%	-27 pp	67	Create local staycation offer	Direct (TH market)	+10 pp	Approved
Aug 05 · Tue	78%	55%	-23 pp	57	Add value package instead of discount	Direct + OTA	+7 pp	Suggested
Aug 20 · Wed	78%	50%	-28 pp	70	Target MICE groups	MICE	+12 pp	Suggested

Occupancy Forecast Simulator

"If we reduce ADR from THB 4,700 to THB 4,300, what occupancy can we expect?"

Date range

Room type

Current ADR (฿)

Proposed ADR (฿)

Current confirmed occ (%)

Demand level

Competitor position

Channel focus

Predicted outcome

Forecast occupancy

75%

Rooms sold (rn)

5,580

Revenue impact

฿23.99M

Gap vs 78% target

-3 pp

Risk level

Medium

Confidence

86%

Moving ADR by -8.5% under Medium demand with comp-set in line projects occupancy at 75%. Channel focus on Mixed contributes ~neutral.

Weekly Occupancy · Next 24 weeks

Weekly Occupancy

68%

▼ 4.2% vs LY

Weekly Confirmed

44%

▼ 2.1% vs LY

Weekly Forecast

72%

▼ 3.8% vs LY

Weekly RN Needed

289

Avg per week

Neopetal AI InsightNext 4 weeks pace -8 pp vs target. Focus campaign on W26–W28 mid-week dates; weekends are tracking strong.

Monthly Occupancy · 12 months

Monthly Occupancy

66%

▼ 6.8% vs LY

Monthly Confirmed

38%

▼ 3.2% vs LY

Monthly Forecast

70%

▼ 4.4% vs LY

Monthly RN Sold

5,729

Avg per past month

Monthly Room-Type Utilization (current month)

Standard
72%
Deluxe
71%
Premier
68%
Club
62%
Suite
54%
Pool Villa
48%

Weekday vs Weekend (this month)

Neopetal AI InsightWeekend premium holding (+19 pp). Build mid-week LongStay+Spa offer for May–Jul to lift Mon–Thu by 5 pp.

AI Occupancy Intelligence

Mid-week softness Jun 24 – Aug 20

High

What happened: 6 weekdays project at 49–55% vs 78% target.
Why it matters: Corporate pickup from CN/JP is -22% YoY and there is no campaign live for those dates.
Suggested action: Launch direct WhatsApp campaign for TH market + open Agoda Insider rate on 4 dates.

Occ Δ

+9 pp

Revenue

+THB 1.4M

Confidence

83%

Owner: Marketing Lead Suggested

Compression Jun 16 – 18 (ASEAN Summit)

Critical

What happened: Forecast hits 95–98% with only 5–13 rooms remaining per night.
Why it matters: Comp-set ADR moved +THB 350 in the last 7 days, OTA pickup +24% WoW.
Suggested action: Apply 2-night minimum stay, close Agoda Insider, lift BAR by THB 600–750.

Occ Δ

Protect 100%

Revenue

+THB 820k

Confidence

92%

Owner: Revenue Mgr Suggested

Suite & Pool Villa under-utilized

Medium

What happened: Suite at 54%, Pool Villa at 48% vs 70 / 65% target.
Why it matters: GCC FIT pace is healthy but conversion is leaking to comp-set premium packages.
Suggested action: Bundle airport transfer + spa credit, push to GCC FIT via direct CRM.

Occ Δ

+6 pp

Revenue

+THB 640k

Confidence

84%

Owner: Commercial Dir Suggested

Quick Actions

Thai contextBangkok mid-week demand depends on embassy and ASEAN summit calendars. China FIT still -22% YoY — India and GCC are backfilling but LOS is shorter (2.4n vs CN 3.2n). Long-Stay segment is the only one consistently above target — consider expanding the allocation for Jul–Sep low season.