Siam Paradise · Week 21 · May 2026 · THB
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Commercial · Revenue Intelligence Agent

Revenue

ADR, RevPAR, revenue pickup, channel mix and AI rate recommendations for Siam Paradise (248 keys · Asia/Bangkok · THB).

Suggested
Date
Channel
Room type
Segment
Room Revenue · Last 30 days
฿28.4M
▼ 3.6% vs LYBud ฿31.2M
ADR
฿4,720
▼ 5.8% vs LYTarget ฿5,000
RevPAR
฿3,729
▼ 8.9% vs LYTarget ฿4,100
Occupancy
79%
▼ 3.2% vs LYForecast 82%
Pickup Next 30d
฿6.8M
▼ 4.4% vs LY1,460 rn
Direct Share
18%
▲ 2.1% vs LYTarget 22%

Revenue Performance · Monthly · Last 30 days · All / All / All

AI Revenue Summary

Active filters
Last 30 days · Channel: All · Room: All · Segment: All. Data scaled to current scope.
What changed
Filtered revenue ฿28.4M, ADR ฿4,720, occupancy 79%.
Main risk
Aug forecast at 86% of budget — China FIT pickup -14% LY, comp-set already +THB 350.
Main opportunity
Jun 16–18 compression window from MICE + India wedding overlap. Estimated +฿480k if BAR lifted by THB 400.
Recommended pricing action
Increase Deluxe BAR THB +400 on Jun 16–18. Reduce THB -200 on Jun 25–28 weak weekdays.
Confidence87%

ADR · RevPAR · Occupancy — Monthly

Use this view to see whether revenue growth comes from price (ADR), volume (occupancy), or both.

Revenue by Channel

Channel Detail · Revenue, Booking Share, ADR, Commission Risk

ChannelRevenueRev ShareBk ShareADRCommission Risk
Direct Web฿38.4M17%18%฿5,050Low
Booking.com฿56.2M25%27%฿4,680High
Agoda฿30.8M14%14%฿4,380High
Expedia฿20.4M9%9%฿4,520High
Trip.com฿18.1M8%8%฿4,520Med
Corporate฿22.6M10%11%฿4,150Low
MICE฿17.9M8%8%฿4,480Low
Travel Agent฿14.2M6%9%฿3,950High
Walk-in฿6.4M3%4%฿4,880None

Weekly Pickup (room nights)

Pickup Pace · TY vs LY (last 14 days)

Gap to Target · Next 30 Days

Revenue pickup฿6.8M / ฿8.4M
81% of target
Room-night pickup1,460 rn / 1,820 rn
80% of target
Direct revenue฿1.22M / ฿1.85M
66% of target
Pace vs LYRevenue pickup running -4.4% vs same time LY. Largest gap on weeks 26 + 30.

Next 14 Days · AI Rate Recommendations

DateDayCurr ADRReco ADRΔ THBΔ %Fc OccPickupComp-setRevenue ΔConfSignalStatusAction
05-22Fri฿4,200฿4,552▲ 3528.4%55%StrongIn line+฿48k87%Normal SuggestedIncrease rate
05-23Sat฿4,488฿4,998▲ 51011.4%59%StrongBelow+฿75k74%Normal ImplementedIncrease rate
05-24Sun฿4,705฿5,256▲ 55111.7%62%SoftAbove+฿85k74%Normal SuggestedIncrease rate
05-25Mon฿4,798฿5,383▲ 58512.2%65%NormalIn line+฿94k82%Normal SuggestedIncrease rate
05-26Tue฿4,746฿5,185▲ 4399.2%67%StrongBelow+฿73k80%Normal SuggestedIncrease rate
05-27Wed฿4,559฿5,158▲ 59913.1%67%CompressionAbove+฿100k79%Compression ApprovedIncrease rate
05-28Thu฿4,285฿4,740▲ 45510.6%66%NormalIn line+฿74k76%Normal SuggestedIncrease rate
05-29Fri฿3,990฿4,396▲ 40610.2%64%SoftAbove+฿64k83%Normal SuggestedIncrease rate
05-30Sat฿3,746฿3,966▲ 2205.9%60%NormalBelow+฿33k84%High Opportunity SuggestedIncrease rate
05-31Sun฿3,613฿4,003▲ 39010.8%57%NormalIn line+฿55k79%Normal SuggestedIncrease rate
06-01Mon฿4,425฿4,646▲ 2215.0%71%CompressionAbove+฿39k80%Normal SuggestedIncrease rate
06-02Tue฿4,577฿5,068▲ 49110.7%67%SoftIn line+฿82k93%Low Demand RejectedIncrease rate
06-03Wed฿4,832฿5,257▲ 4258.8%64%NormalBelow+฿67k73%Risk SuggestedIncrease rate
06-04Thu฿5,129฿5,502▲ 3737.3%62%StrongIn line+฿57k71%Normal SuggestedIncrease rate

Revenue Forecast Simulator

"If we move ADR from THB 4,700 to THB 5,100, what revenue can we expect?"

Predicted outcome
Forecast bookings
1290
Forecast occupancy
45%
Forecast revenue
฿17.11M
Forecast ADR
฿5,100
Forecast RevPAR
฿2,295
Confidence
83%

Moving ADR by 8.5% under Medium demand and a in line comp-set projects 1290 bookings and ฿17.11M revenue. Risk level: Low.

Weekly Revenue View

Weekly Revenue
฿6.4M
▼ 2.4% vs LY
Weekly ADR
฿4,710
▼ 4.1% vs LY
Weekly RevPAR
฿3,721
▼ 7.2% vs LY
Weekly Direct Share
18%
▲ 1.4% vs LY

Weekly Revenue vs Budget

Weekly ADR / RevPAR

Weekly Gap to Budget

Neopetal AI InsightWeekly view: W26 and W30 tracking -฿1.3M vs budget combined. Recommend a 7-day flash on Booking.com Genius + direct WhatsApp re-engagement for India FIT base. Expected lift +฿780k.

Monthly Revenue View

Monthly Revenue
฿28.4M
▼ 3.6% vs LYBud ฿31.2M
Monthly ADR
฿4,720
▼ 5.8% vs LY
Monthly RevPAR
฿3,729
▼ 8.9% vs LY
Budget Variance
-9.0%
▼ 9.0% vs LY

Monthly Revenue · Actual / Confirmed / Forecast vs Budget

Monthly ADR & Occupancy

Monthly Direct Share %

Monthly Pickup

Monthly Forecast Variance vs Budget

Mar '26
-3.0%
Apr '26
+1.8%
May '26
-27.2%
Jun '26
+56.0%
Jul '26
+44.0%
Aug '26
+32.0%
Neopetal AI InsightMonthly view: Q3 '26 forecasted at 91% of budget (gap -฿4.2M). Aug is the largest miss (-฿2.1M). Push China KOL + Trip.com Hot Deal in week 32 and lift Suite BAR by THB 350 during India wedding peak.

AI Revenue Recommendations

Compression on Jun 16–18

High
Reason
OTA pickup +24% WoW; comp-set +THB 350 ADR.
Suggested action
Lift Deluxe BAR by THB 400, close 1-night LOS.
Revenue impact
+THB 480k
Confidence
92%
Owner: Revenue Mgr Suggested

Direct share gap to target

Medium
Reason
Direct at 18% vs 22% target — Google PMax CAC up 18%.
Suggested action
Re-allocate THB 120k from Agoda to direct + WhatsApp remarketing.
Revenue impact
+THB 320k
Confidence
84%
Owner: Marketing Lead Suggested

Aug forecast softness

Critical
Reason
Forecast 86% of budget; China FIT pickup -14% LY.
Suggested action
Open Trip.com Hot Deal + WeChat KOL campaign.
Revenue impact
+THB 1.1M
Confidence
78%
Owner: Commercial Dir Suggested
Thai contextChina inbound still -38% vs 2019; India & GCC backfilling but at -9% ADR. Baht weakened to 37.2/USD — adds ~3% headwind on USD-priced FIT contracts. Lock Q4 wholesale in THB.
Exports & Tasks