Commercial · Booking Intelligence Agent
Booking
Past, current, confirmed, planned and forecast bookings — with AI pricing simulations for Siam Paradise (248 keys · Asia/Bangkok · THB).
Channel
Market
Room type
Status
Total Confirmed Bookings
47,340
▲ 4.2% vs LY
Past Bookings (12mo)
38,420
▲ 2.1% vs LY
Current In-house
1,240
rn today
Future Confirmed
8,920
▼ 3.4% vs LY
Planned (next 6mo)
6,100
target
Forecast Bookings
4,760
▲ 1.8% vs LY
Gap to Plan
-1,340bookings
▼ 7.4% vs LY
Room Nights Booked
52,180
▲ 3.6% vs LY
Booking Revenue
฿242.6M
▲ 5.1% vs LY
Avg Booking Value
฿5,124
▲ 1.2% vs LY
Direct Share
18%
▲ 2.1% vs LYTarget 22%
OTA Share
50%
▼ 1.4% vs LY
Cancellation Rate
18.4%
▲ 2.1% vs LY
No-show Rate
3.2%
▼ 0.4% vs LY
Booking Pace (vs LY)
-6.8%
▼ 6.8% vs LY
Monthly Booking Trend · Actual / Confirmed / Forecast vs Plan
Booking Status Split
Past38,420
Current (in-house)1,240
Confirmed future8,920
Planned (target)6,100
Forecast4,760
Booking Channel Mix (%)
Source Market Mix (%)
Room Type Booking Mix (%)
Booking Pace · On the Books vs Target (next 30 days)
Weak dates (<70% of target)Healthy pace
Gap to Plan
Bookings-1,340
Actual 4,76078% of planPlan 6,100
Room nights-3,780 rn
Actual 14,82080% of planPlan 18,600
Revenue-฿17600k THB
Actual ฿68900k80% of planPlan ฿86500k
Booking Planning Table · Stay-date level
| Stay date | Wk | Mo | Avail | Past | Curr | Conf | Plan | Forecast | Gap | Curr ASP | Reco ASP | Exp. Revenue | Risk | Recommended action | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jun 02 '26 | 23 | Jun | 248 | 0 | 0 | 168 | 220 | 210 | +158 | ฿4,650 | ฿4,480 | ฿1693k | Med | Reduce price | Suggested |
| Jun 09 '26 | 24 | Jun | 248 | 0 | 0 | 142 | 215 | 198 | +125 | ฿4,720 | ฿4,520 | ฿1537k | High | Push OTA promotion | Suggested |
| Jun 16 '26 | 25 | Jun | 248 | 0 | 0 | 196 | 210 | 222 | +208 | ฿4,880 | ฿5,050 | ฿2111k | Low | Increase price | Approved |
| Jun 23 '26 | 26 | Jun | 248 | 0 | 0 | 124 | 205 | 175 | +94 | ฿4,600 | ฿4,380 | ฿1310k | High | Launch direct campaign | Draft |
| Jun 30 '26 | 27 | Jul | 248 | 0 | 0 | 158 | 220 | 205 | +143 | ฿4,720 | ฿4,650 | ฿1688k | Med | Target MICE group | Suggested |
| Jul 07 '26 | 28 | Jul | 248 | 0 | 0 | 188 | 230 | 232 | +190 | ฿5,100 | ฿5,280 | ฿2218k | Low | Hold price | Approved |
| Jul 14 '26 | 29 | Jul | 248 | 0 | 0 | 210 | 235 | 248 | +223 | ฿5,350 | ฿5,520 | ฿2528k | Low | Close low-margin channels | Implemented |
| Jul 21 '26 | 30 | Jul | 248 | 0 | 0 | 134 | 225 | 192 | +101 | ฿4,680 | ฿4,480 | ฿1460k | High | Target corporate sales | Suggested |
Booking Forecast Simulator
"If we sell at THB 4,200 instead of THB 4,800, how many bookings can we expect?"
Predicted outcome
Predicted bookings
212
Predicted room nights
636
Predicted revenue
฿2671k
Occupancy impact
8.5%
Gap to plan
-8
Confidence
90%
Dropping ADR by THB 600 (12.5%) is projected to lift bookings to 212 (Medium demand, comp-set In line). Revenue change is positive in volume but compresses ADR — consider applying only on weak weekday dates.
Saved forecast scenarios
| Date range | Mode | Input price | Target | Predicted | Reco price | Revenue | Occ impact | Gap after | Conf | AI recommendation | Approval |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Jun 16 – Jul 15 | Price→Bk | ฿4,200 | — | 204 | ฿4,380 | ฿2.68M | +8.2% | -16 | 86% | Apply Mon–Wed only, hold weekends at THB 4,800. | Suggested |
| Jul 01 – Jul 31 | Target→Price | — | 120 | 124 | ฿4,720 | ฿2.83M | +5.4% | +4 | 91% | Open Genius, close wholesale weekends, push direct e-mail. | Approved |
| Aug 10 – Aug 31 | Price→Bk | ฿5,200 | — | 168 | ฿5,050 | ฿2.55M | +3.1% | -22 | 79% | Demand softer than expected — pair with WeChat campaign. | Draft |
Weekly Booking View
Weekly Confirmed vs Plan vs Forecast
Weekly Gap to Plan (bookings)
Weekly Avg Selling Price (฿)
Neopetal AI InsightWeekly view (W22–W33): 4 weeks are tracking below plan (W23, W24, W26, W30). Largest gap on W26 (-81 bookings). Recommend a targeted direct email to the GCC + India FIT base for that window with a 7-night flex package at THB 4,480.
Monthly Booking View
Monthly Confirmed vs Forecast vs Plan
Monthly Booking Revenue (THB)
Neopetal AI InsightMonthly view: Q3 '26 is forecasted at 94% of plan (gap of ~620 bookings). India wedding season (Jul–Sep) and GCC summer leisure are the demand engines. Aug forecast already 102% of plan — consider closing wholesale and pushing 15% direct premium.
AI Booking Intelligence
Jun pickup pace 22% behind plan
High- What happened
- Confirmed bookings for Jun reached 62% of target with 14 days to go.
- Why it matters
- Direct channel softness post-Songkran combined with weaker Indian wedding pickup.
- Suggested action
- Open 1-night LOS on Deluxe and run a 7-day Genius flash on Booking.com.
Bookings
+340 room-nights
Revenue
+THB 1.58M
Confidence
88%
Owner: Revenue Mgr Suggested
Jul 14–20 trending +6% above plan
Medium- What happened
- Forecast 248 bookings vs 235 plan — Suite occupancy capped at 96%.
- Why it matters
- GCC summer leisure + Indian wedding overlap. Comp-set already +8% rate.
- Suggested action
- Increase Suite & Family BAR by THB 350. Close Agoda mobile-only discount.
Bookings
+THB 480k
Revenue
+THB 0.48M
Confidence
92%
Owner: Revenue Mgr Approved
China FIT decay on Trip.com
Critical- What happened
- Pickup down 18% WoW despite stable comp-set rates.
- Why it matters
- Visa-on-arrival processing delays reported by 3 partners; rate parity OK.
- Suggested action
- Launch CN-language WeChat mini-program campaign + Trip.com Hot Deal.
Bookings
+120 bookings
Revenue
+THB 540k
Confidence
76%
Owner: Marketing Lead Suggested
Thai contextSongkran spillover and the Indian wedding window (Jul–Sep) are the two biggest demand drivers this quarter. China FIT pickup is flat — Trip.com remains the most efficient CN-language channel and WeChat mini-programs are converting 2.3× the OTA average for direct.
Exports