Commercial · New Agent 09
Digital Content & Brand Studio
AI-generated assets, OTA listing completeness, and a unified content calendar.
Assets Published (week)
76
▲ 12.4% vs LY
Avg Engagement
5.6%
▲ 1.1% vs LYIndustry 2.8%
OTA Content Score
86/100
▲ 4.0% vs LY
Reach (week)
647k
▲ 28.7% vs LY
Engagement by Platform
Listing & Content Health
Content Calendar — This Week
| Date | Asset | Platform | Lang | Status |
|---|---|---|---|---|
| May 24 | Rooftop sunset reel | IG / TikTok | EN/TH | Live |
| May 25 | Songkran recap RED post | RED | ZH | Scheduled |
| May 26 | Spa promo (Indian wedding) | IG / WhatsApp | EN/HI | Draft |
| May 27 | F&B chef story | TikTok | TH | In review |
| May 28 | Agoda listing refresh | Agoda OTA | EN | Scheduled |
Neopetal AI InsightTikTok TH is the highest-performing channel (9.2% engagement) — recommend doubling video output and cross-posting top 3 reels to RED with Mandarin captions. Expedia listing score (76) is the weakest; fix amenity tagging and add 8 missing high-res photos.
Thai contextRED (Xiaohongshu) is critical for China rebound — Chinese travelers research on RED before booking via Trip.com or Fliggy. TikTok dominates Thailand domestic. For India/GCC, Instagram + WhatsApp catalog outperforms Facebook 4:1.